Opening Comment: Soma, we thank you for taking time out of your demanding schedule to do this interview.
A: Thank you for the opportunity to speak to the community in this forum.
Q1: As a leading executive in software development, can you profile four current challenges, how you are solving them, and the lessons that you want to share?
A: This is such a great question as I was recently out on the road talking with people like you who speak for our community of customers about the challenges facing us in software development today. I’m happy to share that conversation with you on the challenges. I’ll note that these are in no particular order of priority or importance.
Challenge one: Collaboration
Solution: The solution is that the industry needs to address collaboration more explicitly in the tools they provide to customers. And this collaboration must extend out beyond the development team to the operations team, the design team, the project management team, etc. This is the goal behind our Visual Studio Team System family of products, as well as the goal behind our Expression family of tools. The central driving force is to break down the “Great Walls of China” that exist between these groups and get them to collaborate more effectively together in the name of helping their businesses succeed through software.
Lesson: I think the lesson is simple – we need to focus on enabling people to work together in a collaborative fashion.
Challenge two: Managing process
Solution: The key is to make process invisible yet ever present. We cannot take process away because there’s a great deal of value in them. But we can certainly make it easier for customers to apply those processes so they have a much more efficient and strategic development initiative. We think we have the tools to do this in Visual Studio Team System, as we’ve taken our approach to productivity that’s worked so well with individual developers and applied it to organizations in this toolset. Part of applying this notion of productivity is turning heavy process into lightweight process that is more automated and seamless to the corporate developers.
Lesson: Integrate process into the tools and make them enforceable by the tools, so that the development team doesn’t need to deal with processes.
Challenge three: Making tools approachable
Solution: Plain and simple, we need to make our tools approachable, easy-to-use and highly productive for our customers. This is why we built the Visual Studio Team System family from the group up, as opposed to leveraging a “buy” strategy which many observers in the industry questioned us about when we considered entering the enterprise tools space.
Lesson: Our history with the developer community is rooted in bringing productivity to the individual developer and making them hugely successful through that productivity. We wanted to apply that learning to team and organizational productivity.
Challenge four: Integration
Solution: Customers are becoming more and more open to giving up best of breed tools in favor of an integrated system that works together. This isn’t an amazing concept by and large, but few people are truly doing this today.
Lesson: The industry has needed to be more open about ensuring there are connections between systems. That’s why you see the concept of service-oriented architectures being a big thing today. That’s why the .NET versus J2EE race is no longer as controversial as before. Sure, we’re ahead in .NET deployments, but a key demand from customers is that they want to see integration. That’s why with Team Foundation Server we’ve focused on making sure customers can have the visibility into projects no matter what they’re using. We’ve built VSTS and Team Foundation Server as an integrated system from the ground up.
Q2: What are the five biggest issues facing the IT industry in 2006, and in 2007? How can they be addressed?
A: Issue 1: Compliance and regulation – with things like Sarbanes-Oxley in the US and so on, compliance and regulation are hugely important to the success of an IT organization.
Solution: Here is where we can help customers manage process complexity and provide them with tools that make process invisible, yet ever present.
Issue 2: Integration – the need to tie disparate systems and architectures together
Solution: Moving from best of breed tools to fully integrated systems.
Issue 3: How to deal with distributed development – managing people across multiple geographies.
Solution: This goes to our earlier discussion on collaboration. If we can enable people to collaborate more effectively, we can help customers better manage distributed development scenarios.
Issue 4: Developing customer experiences that improve customer satisfaction driving business growth
Solution: Providing customers with the right platform and tools and guidance that enable them to place user experience at the forefront of their software development process.
Issue 5: Driving software initiatives that provide tangible ROI
Solution: Empowering customers to make software the backbone of their business…by executing on the solutions to all of the above, we can help customers get there.
Q3: What are the five biggest issues facing corporations today and what are your recommendations for meeting these challenges?
Q4: Provide your five predictions of future trends, their implications and business opportunities?
Q5: For the future, which specific new internet technologies do you find will have the greatest impact on history?
A: We’re seeing a great deal of excitement around the new generation of technologies that are driving the need for better user experience – particularly in the Web application space, but also in client-side applications as well. AJAX is one of the main technologies the industry is getting behind, but while it’s a great style of development, it’s not necessarily easy. So you’re seeing a great deal of folks thinking about the tools developers can use to harness the power of AJAX. Atlas is one of the tools we’re working on and we’re getting great feedback from the community. We recently made available a “go live” license for Atlas that helps customers put their beta projects using Atlas into production.
In a related area, I’m really excited about the platform and tooling components that are helping to bridge the gap between software developers and creative design professionals. Ensuring these communities can work together effectively will be paramount to ensuring that the next generation of applications achieves the high level of user experience. And user experience is a key need for customers in order to generate higher levels of customer satisfaction and retention. Windows Presentation Foundation and the Expression family of tools is what Microsoft offers to developers and creative design professionals in this area – we’re really excited about them and the reaction they’ve received this far from the community.
Q6: Which are your top six recommended resources?
Q7: Now for some lighter questions.
What is your favourite passion?
A. Apart from “using and enhancing personal computing technology”, it is watching movies and reading books.
What is your favorite gadget?
A. My Smart Phone – for listening to music, getting directions, checking mail and sending SMS.
Final Comment: We will continue to watch your work and considerable contributions with interest. Thank you for taking the time to do this interview. We wish you continued success for the future.
A: Thank you for the opportunity to speak with you.
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