NPA Blog: The Reena Johnson Blog

The Reena Johnson Blog

Reena Johnson is an aspiring lifestyle and business blogger who is bringing her knowledge and experience to the NPA on a variety of topics that will start with and go beyond IT/Networking. Expand your horizons and question your perspective with The Reena Johnson Blog.

Reena Johnson

Advancing Your Career - A Look Into 4 Popular Career Paths in the IT Industry

How Tech Startup Founders Can Establish Their Brand's Online Presence


Advancing Your Career:

A Look Into 4 Popular Career Paths in the IT Industry

Photo via Pexels

If you want your tech career to grow, you need to identify the next career moves that you will make. Career coach J.T. O'Donnell states that many people struggle to identify the right direction for their professional life because they focus on impressing others with their professional achievements. Instead of striving to make a good impression, O'Donnell encourages you to focus on career paths that align with your strengths, the tasks you enjoy, the skills you have, and the types of problems you are interested in solving.

Considering these factors will be helpful, especially if you are mapping out your career path in the tech industry. There are plenty of career opportunities within the IT and networking industries, so you can start your search by looking into popular and in-demand career paths in tech. You can take a look at the following popular career paths in the IT industry to assess if they are the right match for you:

Data Analyst

Businesses collect and analyze lots of data to understand their customers and improve their offerings. Due to this practice, it's expected that data analysts will have a stable career for a long period of time.

If you are interested in this career path, you must start with entry-level data analyst positions. Once you have developed your skills, you can work your way up to a senior analyst position before venturing into either a data scientist role or a Chief Technology Officer position.

Becoming a data analyst would suit you if you enjoy solving problems and paying attention to the finer details. The data analyst responsibilities listed by CIO Insight point out that these professionals have to compile raw data, find insights from these pieces of information, and create presentations that explain their findings. Thus, they are expected to be proficient in technical skills like programming languages, data cleaning, data visualization, and machine learning. On top of that, data analysts also have to be skilled in presenting and communicating information.

Cybersecurity expert

Many institutions become victims of cyberthreats because of the valuable data that they are storing. These instances have led to a high demand for cybersecurity experts who can protect and defend institutions from various cybercrime.

Due to this high demand, there are plenty of opportunities and paths within the cybersecurity industry. To illustrate, some pursue the engineering track where they start out as network or systems engineers, upskill to become pen testers or security engineers, and eventually get promoted to senior security engineers.

Meanwhile, others go through the incident response track by taking up entry-level jobs as network or systems administrators, working their way up to cyber incident responder or incident response engineer positions, before eventually becoming an intrusion detection specialist or incident manager.

This career path is not easy, which is why it's more suitable for individuals who are persistent, curious, and flexible. Venture Beat states that a cybersecurity career entails preventing insider data breaches, stopping malicious network intrusions, performing damage control, and educating people about cyberattacks. To accomplish these tasks, you'll have to build up your knowledge of programming languages, cyberattack methods, and networking and systems administration. You also need to build up your communication skills to explain the cyberattacks and teach appropriate cybersecurity practices.

IT project manager

Project management is becoming an in-demand skill in the IT industry. Plenty of companies want to discover or improve innovations through projects, which is why they are on the lookout for project managers that can oversee, plan, and develop initiatives.

IT projects usually have various objectives, which is why IT project managers usually come from different career paths. Some project managers start their careers in tech-related entry-level positions like software development. In contrast, others come from jobs that are unrelated to technology, such as project coordinators or junior project managers. Upon gaining enough skills and experience, they can eventually become IT project managers before becoming senior project managers and eventually becoming directors of projects.

This career path would be suitable for professionals who like to work with people and perform quality control. The responsibilities of project managers listed by LHH show that this career path involves delegating tasks to employees, communicating with the executives in the company, and assessing the progress of certain projects. As such, IT project managers are expected to have strong communication skills and hands-on experience in project management processes, workflows, and terminologies.

Tech startup founder

Lots of people desire to have gadgets or software programs that can improve their quality of life. You can make their dreams come true by inventing a unique technology through your own startup.

Startup founders usually come from different career backgrounds. To illustrate, some of these founders came from the tech industry, while other entrepreneurs started from a business background. It's highly advised for aspiring startup founders to build up their skills and experience in tech and business, but that is not a requirement for the role. After they've become successful startup founders, they can eventually explore angel investing, consultancy, and educational roles.

Running a startup can be challenging, so you must be creative, innovative, and determined to succeed in this career path. Our article entitled 'Web Services and the Enterprise Business Environment' shows that founders behind web service businesses have to create business models, build relationships with customers and suppliers, and streamline business operations regularly. You can accomplish these tasks by building your skills in strategic thinking, planning, sales, marketing, and entrepreneurship.

Now that tech professionals are in demand, professionals can choose from multiple career paths within the industry. You will find it easier to align yourself towards the right career path for you by understanding the responsibilities that you have to fulfill and the skills that you will have to exercise in the role.

Written exclusively for the Network Professional Association

How Tech Startup Founders Can Establish Their Brand's Online Presence

How Tech Startup Founders Can Establish Their Brand's Online Presence
Image credit: Unsplash

There are many tech startups out there, and if you're one of them, you need to make a real effort to stand out. That means you must establish your brand's online presence. A study conducted by GE Capital Retail Bank revealed that 81% of consumers research products and services online before visiting a business' store or website. 78% of mobile searches for local amenities and shops lead to offline purchases, making a solid online presence critical in the digital age.

You can increase your target consumers' awareness of your brand by applying the best practices of marketing strategies on multiple online platforms. Here is how in four easy steps.

Start With a Cost-Effective PPC Ad Campaign

Even if your tech startup has limited funding, you can drive traffic to your website and build your online presence through local Google Ads strategies.

Small Business SEO president Peter Roesler explains that you can balance your budget and the incoming traffic by using geographic targeting tools with Google Ads. This tool allows you to set geographical parameters on your ads to ensure that only locals can see your pay-per-click (PPC) advertisements. You can also use locally focused keywords, such as VR headsets in San Diego, to focus on your target market. This strategy will help manage your ad spending because only relevant consumers can see your PPC ads.

Leverage Google Ads to Your Advantage

You can increase your brand's online presence by leveraging your competitor's popularity to your advantage. Is there a popular competitor within the same niche as your tech startup? Or perhaps a business adjacent to yours with which you might share a common customer base.

Instead of just relying on localized PPC strategies, Ayima states that competitor ads can be used to attract consumers that are interested in the offerings of your competitors. You can use Google Trends to compare your brand's search volume to that of your competitors'. If you find that a competitor gets a lot of conversions from a specific keyword, you can bid on those keywords to gain an equal spotlight on your similar offerings.

Employ Content Marketing Strategies

More consumers will know and search for your brand if you have interesting online content to offer.

This NPA Community Blog article titled “How to Make the Leap From Freelancer to Small Business Owner� points out that content marketing is a cost-effective strategy to position your startup as a leading brand within your tech niche. To do this effectively, create a series of blog articles, podcast episodes, or YouTube videos that can educate your audience about your company's products or services. By demonstrating your startup's expertise in this field, you will earn the trust of potential customers, and they may even share your content with others.

Use Social Media to strengthen Your Brand

You can also strengthen your tech startup's online presence by creating accounts on the social media platforms that your target audiences prefer.

Rather than making multiple accounts, outlines that you should choose three platforms that will yield the highest returns for your marketing efforts. To illustrate, you can target entrepreneurs who are looking for innovative technologies by creating a LinkedIn account for your business and posting informational content about your products on the platform. Meanwhile, you can target Gen Z consumers who want innovative apps and devices by posting videos of your offerings on Instagram, TikTok, or YouTube.

In this digital age, your online presence can make or break the success of your tech startup. You can make your brand more popular and attract your target consumers by using the right strategies on chosen online platforms.

Exclusively for the Network Professional Association

No AI tool was used in the authorship of this blog post.


Suggestions for this page?
Email NPA Web Services: click here

NPA      facebook      LinkedIN logo
© Copyright Network Professional Association® 1994-2024 All Rights Reserved.
NPA Privacy Statement